万豪酒店（MAR）今日盘中股价大幅上涨5.65%，成为市场关注焦点。
消息面上，公司最新发布的第四季度财报显示，其总营收达到66.9亿美元，高于市场预期的66.7亿美元，调整后利润为6.95亿美元。同时，公司高管指出，强劲的休闲旅游趋势与持续复苏的入境旅游需求，助力第四季度每间可售房收入（RevPAR）恢复增长。
此外，万豪酒店在2025年全球新增客房近10万间，净客房数较2024年末增长超4.3%，并接连在重庆和天水开设新酒店，显示出积极的业务扩张态势。其他积极因素包括，公司信用卡费用增长反映联名卡消费升温，日本和阿联酋等国际市场表现尤为强劲。高管还指出，高端消费者韧性依旧，持续优先体验与旅行支出而非商品消费。对于2026年，公司预计全年调整后每股利润将在11.32美元至11.57美元之间，与华尔街平均预期基本一致。
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