老铺黄金逆势大涨逾6%！新加坡首店开业，中国高端黄金品牌出海
6月23日，老铺黄金逆势大涨逾6%！新加坡首店开业，中国高端黄金品牌出海。
6月21日，老铺黄金新加坡新店正式开业，该店是老铺黄金在海外市场的首个店铺。从其现场展示的商品来看，价格参考了汇率的变化，与国内售价没有明显差异，商品也跟国内销售的金饰金器一致。
老铺黄金“出海”第一站，选择在新加坡最具地标性的商业体滨海湾金沙购物中心，延续了其在国内商场渠道高端布局的定位，不仅可以与国际消费者深度交流，更是凸显其作为中国高端黄金品牌的国际化定位，也将助推品牌在国际国内市场的影响力。
摩根士丹利在研报中分析称，新加坡门店的战略意义远超其单店的财务贡献。老铺黄金对该门店的生产力充满信心，预计其将成为表现最佳的门店之一。如果该门店能成功打开市场，将极大提振投资者对老铺黄金在整个东南亚市场扩张潜力的信心。反之，若表现不及预期，则可能引发市场对其海外增长故事的质疑。
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