On August 28, MIXUE GROUP fell 3.42% in regular trading, trading at HKD 217.2/share, with turnover of HKD 21.51 million, extending the prior session's post-earnings selloff.

The decline follows the company's H1 results released on August 27, which showed revenue of RMB 15.216 billion, up just 2.3% year-over-year, while net profit fell 14.7% to RMB 2.319 billion. Gross margin contracted 1.2 percentage points to 30.4%. Cost pressures were pronounced, with sales and distribution expenses surging 22.9% and administrative expenses jumping 39.4%. Despite net additions of approximately 11,000 stores bringing the global total to 63,987, profit declined by nearly RMB 400 million, raising concerns over deteriorating unit economics. The stock had already dropped over 8% the previous session and has now fallen approximately 63% from its June 2025 all-time high of HKD 615.50.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)