霸王茶姬（股票代码：CHA）今日盘中大涨5.33%，引发市场关注。这一涨幅很可能与公司最新公布的马来西亚市场扩张计划有关。
据悉，霸王茶姬与马来西亚联大集团达成合作，计划在三年内在马来西亚开设300家直营门店。作为合作的一部分，马来西亚羽毛球名将李宗伟将成为霸王茶姬的品牌大使。这一战略举措旨在加速霸王茶姬在东南亚市场的扩张，特别是在茶饮文化深厚且市场潜力巨大的马来西亚。
霸王茶姬选择马来西亚作为重点扩张市场有其原因。目前，马来西亚已成为霸王茶姬在中国以外最大的海外市场，拥有148家门店。根据市场研究机构Statista的数据，2023年霸王茶姬在马来西亚新茶饮市场占有27%的份额，位居榜首。此次扩张计划表明公司对马来西亚市场的信心，并有望进一步巩固其市场领导地位。投资者对这一扩张战略反应积极，推动了股价上涨。
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