周一盘中，与周杰伦IP深度绑定的"周杰伦概念股"巨星传奇（06683.HK）股价再度大涨5.50%，延续了近期强劲上涨势头。这波涨势主要受周杰伦正式入驻抖音平台的消息刺激。
据悉，7月9日周杰伦以其官方二次元IP形象"周同学"正式入驻抖音平台，引发市场热烈反应。自消息公布以来，巨星传奇股价已连续多个交易日大幅上涨，四个交易日累计涨幅高达180%。截至上周五收盘，公司总市值已突破120亿港元，4天累计成交额达223.66亿港元。
巨星传奇的商业模式主要围绕"周杰伦IP+新零售"展开。公司通过深度绑定周杰伦等超级IP，进行一系列商业变现活动。2021年，公司与周杰伦的经纪公司签订了为期10年的IP授权协议，进一步巩固了双方的合作关系。面对近期股价异动，公司方面表示目前经营活动一切正常，核心业务按既定战略规划稳步推进。分析人士认为，周杰伦入驻抖音不仅为其个人IP带来新的流量，也可能为巨星传奇带来更多商业机会，这或是推动股价持续上涨的主要原因。
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