In this wave of AI application explosion, collaborative office applications directly aimed at enterprise cost reduction and efficiency improvement are actively integrating AI capabilities to meet existing customer demands while attracting new clients. The competition in this battlefield has become fierce, and WeCom, one of the top three collaborative office applications, has now added fuel to the fire.
On August 20, the WeCom team held a 2025 new product launch, officially introducing WeCom 5.0. Over the past year, WeCom completed 12 minor version iterations and launched over 1,700 functional updates. However, the last major version 4.0 was released in 2022, making this 5.0 update their first comprehensive integration of AI capabilities. This signifies that facing the rapidly approaching AI office era, WeCom has fully armed itself with AI.
WeCom 5.0 introduces three core functions: intelligent search, intelligent summary, and intelligent robots, while integrating AI capabilities into more office modules, including smart tables, email AI writing assistance, and intelligent service summaries, aiming to provide users with an integrated collaborative office experience.
"AI + Office" is not difficult, and AI productivity tools are already abundant in the market. The challenge lies in how to truly integrate AI functions into enterprise office workflows, making AI useful, practical, and daily-usable in office settings, making WeCom the preferred choice for enterprises.
At a media exchange meeting, Bobby, head of WeCom AI and overseas products, explained WeCom's AI function design philosophy. He stated that when considering AI integration, WeCom always starts from the highest frequency and most rigid demands, finding points that truly help with business bottlenecks or efficiency improvements. This is WeCom's first core principle.
Second, WeCom hopes that after adding AI, users don't need to do excessive learning and won't have to change their daily workflows, but rather have AI integrate into their current workflows. "We hope users use AI capabilities but don't actually perceive AI's existence. This is our most ideal way of creating AI," Bobby said.
Third, WeCom believes AI usage should be connected with various modules, including email and table integration. Bobby stated: "We don't want AI to be a completely independent new thing that users need to understand. We want this to be something that's not excessive or redundant, allowing users to achieve 'just right' effects."
Intelligent search was born from this thinking. Searching and finding things in office work is a high-frequency demand. Bobby pointed out that on WeCom, tens of millions of people use search daily, but everyone often encounters problems during searching. Users frequently face issues with vague memory and keywords, large and scattered information volumes, leading to very low search efficiency and accuracy.
WeCom's intelligent search feature is characterized by leveraging AI capabilities to enable conversational questioning, with AI automatically associating chat, document, meeting, and email scenarios, locating final document versions, and automatically aggregating data.
Additionally, targeting managers' pain point of "time-consuming layer-by-layer reporting and information distortion," WeCom 5.0 launched an intelligent summary function that automatically integrates group chats, documents, and meeting records to generate project progress reports. Without users manually organizing materials, AI automatically extracts objective conclusions based on natural workflows, making summaries more objective and authentic.
Through the intelligent summary function, WeCom hopes to save managers more time and energy to invest in truly important decision-making and innovation.
Besides the most common "search" and "summary" functions, WeCom also created an intelligent robot feature. They discovered that work often involves various questions requiring person-to-person inquiries, such as how to reimburse invoices, repair computers, or specific product parameters and store inspection requirements.
Through WeCom's "intelligent robot" function, enterprises can add business SOPs, regulations, product introductions, and customer cases, allowing employees to ask this "AI colleague" beside them.
WeCom has also opened the intelligent robot's API interface, allowing enterprises to integrate their business systems with the intelligent robot.
Furthermore, WeCom specifically emphasizes that all data used by AI functions only flows within the enterprise, supporting enterprise local private deployment to ensure enterprise information assets remain fully autonomous and controllable.
In this round of AI collaborative office product launches, another very popular feature is smart tables. WeCom has also made this a key feature. WeCom's new smart table function can not only automatically track task progress, provide task overdue reminders, and automatically generate visual data dashboards, but also leverage AI capabilities for more automated intelligent applications.
For example, in e-commerce, smart tables can automatically analyze customer reviews and categorize them with tags, processing thousands of reviews in 3 minutes. In manufacturing, which highly values production safety, enterprises can achieve automated inspection functions through smart tables. Employees only need to take photos and upload them during inspections, and smart tables can automatically determine whether workers in photos are wearing safety helmets according to regulations.
Additionally, as the only smart table that can connect to WeChat, enterprises can more easily manage WeChat customers through WeCom's smart table. Each time a new WeChat customer is added, smart tables can automatically create files, extract information, follow up with summaries, analyze purchase intentions, and help enterprises connect internal and external collaboration, managing projects, business, and customers with one table.
Regarding commercial returns from AI functions, Bobby stated that for AI exploration, the current team has not yet considered related commercialization matters, focusing more on how AI can provide value enhancement for users.
WeCom, born 9 years ago, has connected over 14 million real enterprises and organizations, with enterprises serving over 750 million WeChat users daily through WeCom.
With current collaborative office applications competing fiercely on AI functions, why should WeCom, which previously held absolute advantages in private domain operations, attract more enterprise users' favor as a full-scenario office platform?
Tencent's Vice President and WeCom head Huang Tieming provided three reasons. In his view, first is WeCom's integrated operational experience that makes office work more efficient; second is WeCom's natural interconnection with WeChat, enabling internal operations to closely follow external changes, making enterprises not only work fast but also accurately; third is WeCom's ability to support enterprises in better connecting various social resources.
Under AI's drive, a new round of warfare in the collaborative office battlefield has been ignited.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.