On February 5th in Milan, the "China House" for the 2026 Milan Winter Olympics hosted a special "LI NING Night" event, officially launching a themed exhibition by the brand. Distinguished guests in attendance included International Olympic Committee Executive Board member Li Lingwei, Chinese Olympic Committee Deputy Secretary-General and Director of Market Development Yu Jianyong, LI NING brand founder and Group Chairman Li Ning, Olympic table tennis champions and LI NING brand ambassadors Ding Ning and Xu Xin, as well as world short track speed skating champion and ISU-level referee Yang Yang. The guests engaged deeply with the "China House" and the LI NING special exhibition.
The "China House" is a comprehensive service facility established and operated by the Chinese Olympic Committee for the Chinese sports delegation participating in international multi-sport events. It serves not only as robust support for the delegation in international competitions but also as a platform to promote the spirit of Chinese sports, display traditional Chinese culture, and enhance sports exchanges between China and other nations.
As the official partner of the Chinese Olympic Committee, LI NING has established a presence within the Milan "China House." In collaboration with the committee, the brand is presenting China's sporting capabilities across five themes: "Chinese Glory, Technological Sports, Safeguarding Chinese Culture, Fashionable Sports, and Green Sports." This comprehensive showcase highlights China's strengths in cutting-edge sports technology, Eastern aesthetic design, and environmental practices, collectively conveying to the world the spirit of breakthrough, innovative strength, and new dynamism of Chinese sports.
The main design inspiration for the LI NING exhibition is drawn from the traditional Chinese architectural form of Fujian Tulou. The circular wing design evokes the image of a soaring bird, naturally integrating with the cultural essence of the "China House" and conveying an uplifting competitive posture.
In the "Chinese Glory" section, the outdoor and indoor podium ceremony outfits, as well as the parade uniforms for the Chinese sports delegation at the 2026 Milan Winter Olympics, were displayed in a matrix format. The "Winter Olympics Journey" area showcased professional sports equipment from LI NING that has supported the Chinese delegation's glorious moments at top-tier winter sports events since 1992. This included podium wear from the 1992 Albertville Winter Olympics and the 1998 Nagano Winter Olympics, alongside the outdoor podium outfit for the 2026 Milan delegation, illustrating the technological evolution of ceremonial apparel. This display reflects both LI NING's 40-year journey alongside Chinese sports and the progression of the delegation's professional competition gear over more than three decades, highlighting the continuous breakthroughs of Chinese winter athletes on the world stage.
Innovation in professional sports technology and practical performance capabilities provides athletes with the confidence and support needed to compete at the highest level. As an official partner, LI NING utilizes advanced sports technology to create the delegation's podium attire. The "[Technological Sports]" section within the "China House" marks the first international showcase of core LI NING footwear technologies. These include the BENG technology platform featuring extreme BENG silk for uppers and midsole technologies like Super BENG, Super BENG Capsule, and Swift BENG, with Super BENG and Super BENG Capsule already applied in the delegation's podium shoes. Also exhibited were the structural "LI NING Jiang" technology and the Fastest Curve System for running shoes; the iF Design Award-winning "Carbon Core Structure Assistance System" for professional basketball shoes; the GCU Ground Control System; and aerospace-derived dynamic warmth retention technology used in the delegation's outfits, demonstrating the innovative technological strength of Chinese professional sports brands to the world.
The "China House" serves as a "reception hall" for international sports exchange and a platform for disseminating excellent traditional Chinese culture. Beyond areas for experiencing Chinese intangible cultural heritage and traditional winter sports, LI NING acted as a representative Chinese brand, showcasing the cultural richness and sporty fashion aesthetic of China to the world. The "Safeguarding Chinese Culture" theme area presented LI NING's collaboration series with the Palace Museum and the application of traditional Chinese crafts, materials, and architectural inspiration on classic LI NING sneakers, using the power of technology, innovation, and competitive spirit to promote the modern expression of traditional culture.
In the "Fashionable Sports" section, LI NING recreated scenes from its recently concluded Milan Fashion Week show for the LI NING Autumn/Winter 2026 collection. Through an AI outfit-changing interactive installation, the brand demonstrated the integrated innovation of Chinese professional sports strength and fashion aesthetics. This area also highlighted LI NING's explorations in merging Chinese culture with design and connecting tradition with modernity on an international scale.
Furthermore, the "China House" actively promotes the concept of green sports. Upholding the sustainability slogan "Every Step Forward," LI NING is actively building a "full-chain" for eco-friendly products. The "Green Sports" section displayed the brand's practices in bio-based materials, waterless dyeing processes, recycled yarns, and exploratory fully biodegradable technology for sports shoes, reflecting the achievements of Chinese professional sports brands in the field of green sports.
Ding Ning, Xu Xin, and Yang Yang visited the "China House," participating in deep experiences and interactive exchanges. They appreciated the depth of Chinese intangible cultural heritage, experienced the passion and fun of winter sports, and gained a thorough understanding of LI NING's robust professional sports technology capabilities.
On the day of the event, LI NING created an immersive audio-visual feast themed "Chinese Glory, LI NING Journey," outlining the brand's 40-year history alongside Chinese sports. Throughout this journey, LI NING has consistently acted as a steadfast supporter, participant, and practitioner, advancing hand-in-hand with Chinese sports and witnessing and contributing to its glorious moments.
The Chinese Olympic Committee acknowledged LI NING's long-term support for the development of Chinese sports. The brand's presence in the "China House" allowed both parties to jointly showcase the strength and excellence of Chinese sports to the world. Mr. Li Ning, founder of the LI NING brand and Group Chairman, stated on site: "We thank the Chinese Olympic Committee for its trust and guidance. It is an honor to partner with the committee and utilize the significant platform of the 'China House' to present our most representative professional sports technologies, deeply rooted Eastern aesthetics, and sustainable development practices to the world. Moving forward, the LI NING brand will continue to contribute to the high-quality development of China's sports industry."