On February 13, DAMAI ENT announced a strategic investment partnership with Hong Kong's well-known ticketing platform, HKTicketing. The two parties revealed they will leverage their extensive experience in ticket sales across Greater China to create an upgraded, cross-platform purchasing experience. DAMAI ENT will acquire a stake in HKTicketing to strengthen their commercial ties.
Moving forward, the companies will engage in comprehensive, in-depth cooperation across various fields, including sales network development and digital, intelligent ticketing services, centered around diverse offline performance consumption scenarios. By integrating their respective resource advantages, they aim to jointly expand the performance and ticketing market in Hong Kong, Macau, and Taiwan. It is understood that DAMAI ENT will provide technical support and ticketing system services to HKTicketing. Concurrently, HKTicketing will promote DAMAI ENT's stable and efficient ticketing solutions in the Hong Kong, Macau, and Taiwan markets.
Furthermore, the partners will initiate cross-platform ticket distribution and marketing campaigns to enhance their respective ticketing services and marketing capabilities. This collaboration is intended to promote diversity in market promotion efforts and provide a smoother ticket purchasing experience for their users. A key focus will be jointly developing the Greater Bay Area market, enabling users in Hong Kong and Macau to more easily access performances from Mainland China, while also making it simpler for audiences across the Greater Bay Area and nationwide to purchase tickets for events in Hong Kong and Macau.
HKTicketing, established in 2000, is a prominent Hong Kong ticketing platform with extensive experience, professional technical services, and diverse sales channels. Its business covers ticket sales, planning and execution, access control and management for large-scale events, and marketing promotion. The platform serves over 5 million users annually. Over the past two decades, HKTicketing has provided ticketing services for more than 30,000 events of varying scales in Hong Kong and Macau, including concerts, sporting events, and exhibitions, at venues such as the Hong Kong Convention and Exhibition Centre, AsiaWorld-Expo, and the recently opened Kai Tak Sports Park.
DAMAI ENT is a technology-driven reality entertainment company with a diverse portfolio encompassing film, live performances, IP commercial derivatives, series, artist management, and ticketing platforms. Its DAMAI platform has evolved into a full-category, one-stop entertainment ticketing service with a user base of 300 million. Over the past two years, leveraging the core capabilities and operational experience accumulated in the Mainland China market, DAMAI ENT has been gradually deepening its footprint in the Greater China region through commercial investments and project collaborations, thereby consolidating its diverse business ecosystem.
Industry analysis suggests that this strategic investment partnership is a key move in DAMAI ENT's broader Greater China business strategy. The collaboration not only provides DAMAI ENT with a platform for international perspective and localized operations but also achieves commercial channel expansion. In the future, utilizing HKTicketing's established commercial system and the mature entertainment consumption market and hub position of Hong Kong and Macau, DAMAI ENT is poised to integrate rapidly, further advancing its connection with the cultural and entertainment markets of Greater China and accelerating the diversification of its business. Simultaneously, the partnership is expected to bring comprehensive digital and intelligent upgrades to HKTicketing, leading to systemic improvements in platform efficiency, service mechanisms, and user experience, thereby strengthening its commercial competitiveness and market influence.