Par Technology Corp宣布将收购Bridg公司，通过融合消费者忠诚度数据与广义行为数据，为零售和餐饮领域提供更精准的决策支持。此次收购旨在打通数据孤岛，构建多维度的客户画像体系，帮助商户实现从营销触达到供应链管理的全链路智能化升级。
通过整合Bridg的云端数据分析平台与Par Technology现有的POS系统解决方案，企业可对会员消费轨迹与非会员流动趋势进行交叉分析。这种动态数据融合技术能识别潜在消费群体特征，优化门店选址策略，并针对不同场景制定个性化促销方案。
交易完成后，双方技术团队将共同开发预测性分析模型，通过机器学习算法预判区域消费趋势。该技术不仅适用于连锁餐厅的菜品创新决策，也能为便利店提供库存周转预警，最终降低运营成本并提升单店坪效。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.