特卖电商唯品会（VIPS）今日盘中股价大涨6.15%，引起市场广泛关注。该股在北美股市周一交易时段内呈现强劲上涨态势。
此次股价上涨主要受到公司即将开启的618年中特卖节消息的提振。唯品会近日宣布，其618年中特卖节将于5月12日晚8点开启抢先购，并于5月16日晚8点正式开售。作为唯品会最重要、力度最大的促销活动之一，此次618大促活动将推出多波限量爆款及折扣活动，其中限量爆款在日常低价基础上再降15%。
唯品会此次618年中特卖节的举措显示出公司在激烈的电商竞争中保持强劲增长势头的决心。投资者普遍认为，这一大型促销活动有望显著提升唯品会的销售业绩和市场份额，从而带动公司未来的收入增长。此外，唯品会坚持"无需凑单，一件即可立减"的优惠规则，有望进一步提升用户体验和购物转化率。品牌折扣与平台补贴叠加，诸多爆款价格创下年内新低，大牌服饰、运动穿搭、奢品鞋包等甚至低至市场价3折以下，这些因素都是投资者看好公司前景的重要原因。
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