东方甄选（01797.HK）今日盘中大涨6.78%，引起市场广泛关注。截至上午11时19分，该股报14.24港元/股，成交量1057.25万股，换手率1.01%，振幅5.16%。
资金面数据显示，东方甄选今日获得显著资金净流入。据统计，该股资金流入9432.8万港元，流出3728.53万港元，净流入约5704.27万港元。这一大额资金净流入可能是推动股价上涨的主要原因之一。尽管公司近期面临商标权纠纷诉讼，但投资者似乎并未过度担忧，反而对公司前景保持乐观态度。
值得注意的是，东方甄选所在的互动媒体及服务行业整体表现平稳，涨幅为0.64%。公司作为行业内表现较为突出的个股，吸引了投资者的目光。东方甄选主要从事直播电商业务，以自营品牌"东方甄选"提供以农产品为核心的产品，包括生鲜食品、果汁、咖啡、茶和床上用品等。尽管最近财报显示公司净利润为负，但市场似乎对其长期发展前景持积极态度。
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