CSM's annual news convergence communication index has been released: In 2025, Henan TV's news convergence communication index continued to lead among provincial-level broadcasters. Across various sub-indices, its communication metrics for online platforms, short videos, Weibo, and proprietary apps all maintained leading advantages, while its WeChat communication index entered the top position for the first time annually. In awards such as the China News Awards, Henan TV ranked first among provincial broadcasters in the number of awards won. Previously, Henan TV had led multiple rankings for three consecutive years.

In 2025, the total volume of news communication exceeded 758.8 billion, while the total interaction volume decreased by 15.4% year-on-year, with half of the accounts seeing an increase in interactions. On eight platforms including Douyin, Kuaishou, Tencent News, Jinri Toutiao, Weibo, WeChat (including Video Channels and Official Accounts), Haokan Video, and NetEase News, CSM observed over 2,500 active news accounts affiliated with provincial broadcasters, with 855 accounts sharing the same name consolidated. In 2025, the total communication volume for all categories of provincial broadcaster accounts observed by CSM exceeded 1.05 trillion. Nine percent of the accounts drove nearly 90% of the communication volume, indicating further concentration of traffic, with a shift within the 'hundred-billion' account cohort; 19 news accounts achieved a communication volume exceeding ten billion.

Proprietary news clients accelerated their platform-oriented upgrades, continuously strengthening content and local services, actively entering hot sectors like micro-dramas, and accelerating the application of AI technology for empowerment. They actively entered the micro-drama sector, launching micro-drama channels, such as Da Xiang News, Changjiang Yun News, and Jin Shipin, providing users with high-quality, free audiovisual and interactive services to enhance user stickiness. Da Xiang News and Jin Shipin even extended into the short drama industry chain. They continued to upgrade the social ecosystem within their clients, introducing light gaming products, such as China Blue News; and created localized communities based on user interests and geographical location, promoting online and offline social connections, such as the "Da Xiang Quan" (Elephant Circle) on Da Xiang News.

News commentary and in-depth reporting strengthened brand recognition, with interaction volumes for commentary short videos doubling, and several investigative reports exceeding hundreds of millions in traffic. Looking at commentary compilations, @KanKan News Knews's "Eastern Express Commentary" garnered over 450 million in communication volume, with an average single piece exceeding 1.3 million, leading news commentary compilations; the series of commentary short videos released by @Da Xiang News led in interactions per piece. Original interviews or reports maintained a high proportion among high-traffic short videos; taking Douyin as an example, among content from provincial broadcaster news accounts with over 50 million in communication volume, nearly 70% was labeled as "original interview" or "original report" in the title or video. Several investigative reports gained high attention, such as @Da Xiang News's reports on illegal surrogacy in Changsha and a blind entrepreneur in Jilin failing to recover tens of millions in advanced funds, and @Sheng Huo Bang's report on fraudulent scales used by durian vendors, all garnering over 100 million in communication volume.

The communication volume of "Anchor Says" content continued to climb, with @Da Xiang News's "Da Xiang Anchor Says" leading. Starting in May 2025, several provincial broadcaster news accounts successively launched lightweight, personalized short videos featuring anchors, such as "Anchor Says" and "Reporter Says." In the second half of the year, such content continued to emerge in large quantities. Among content tagged with "anchor," series like @Da Xiang News's "Da Xiang Anchor Says" and @Di Yi Yan News's "Kou Shuo You Ping" (Speaking with a Screen) each garnered over 100 million in communication volume. Among various "Anchor Says" programs, @Da Xiang News's "Da Xiang Anchor Says" led, accumulating over 24 billion in communication volume for the year.

Breaking through to attract young users on Bilibili, @Da Xiang News led the growth, with @Sichuan Observation, @Henan Urban Channel, and @1818 Gold Eye achieving breakout growth. Strengthening connections with young users is one of the challenges for broadcast media's transformation and development. In 2025, some provincial broadcaster news accounts focused on adapting news content and reconstructing narrative styles, starting from points of resonance for young users, successfully attracting a large number of young users on the Bilibili platform. For example, @Da Xiang News gained over 1.4 million followers on Bilibili annually, with cumulative followers surpassing 1.8 million, and video communication volume exceeding 1.7 billion, leading among provincial broadcaster news accounts; additionally, @Henan Urban Channel's annual communication volume on Bilibili rapidly increased to over 1.6 billion, second only to @Da Xiang News.

Henan Radio and Television Station adhered to the integration of broadcast and digital platforms, focusing on creating high-quality news content. Its account cluster provided strong support for online and digital communication. "Da Xiang News" strengthened hard-hitting and in-depth content, enriching the brand's connotation. Henan Radio and Television Station centered on users, promoting a systematic transformation from content producer to platform ecosystem builder. It focused on enhancing the guiding power of mainstream public opinion, driving the creation of high-quality news with a product mindset; adhered to "integration of broadcast and digital platforms, full-station presence online," and continuously upgraded the construction of the "Da Xiang News" client. It launched major thematic series like "The General Secretary's Reply Letters," "China in Idioms," and "'90s Telling the 90s," and produced special reports closely linked to local development, such as "Midstream" and "Special Industries in Old Revolutionary Base Areas Tour." In 2025, its annual news convergence communication index continued to lead among provincial broadcasters; across various sub-indices, communication metrics for online platforms, short videos, Weibo, and proprietary apps all maintained leading advantages, while its WeChat communication index entered the top position annually for the first time. In awards such as the China News Awards, Henan TV ranked first among provincial broadcasters in the number of awards won.

Henan TV's news accounts published 1.392 million pieces of content across Weibo, WeChat, and Video Channels throughout the year, achieving a communication volume exceeding 186.72 billion, with cumulative followers surpassing 290 million; notably, the communication volume on WeChat Official Accounts increased by 197.7% year-on-year. Thirteen accounts from the station were in the "core traffic zone" of provincial broadcaster news accounts; accounts with over ten billion communication volume, such as @Da Xiang News, @Henan Min Sheng Channel, @Henan Urban Channel, and @Henan Urban Report, formed a strong support system for online and digital communication; @Xiao Li Bang Mang saw a 73.1% year-on-year increase in interactions. @Da Xiang News enhanced news quality, enriched brand connotation, continuously focused on social and livelihood issues, while strengthening hard-hitting news and in-depth content. It garnered over 77.84 billion in communication volume for the year, firmly holding a leading position among provincial broadcaster accounts; distribution volume increased by 106.3% year-on-year; in the second half of the year, the account's interaction rate increased by 33.5% compared to the first half, indicating growth in user stickiness. It followed up on hot livelihood topics, publishing content like the response to "Li Fugui's" viral fame and Zhang Wei "kneeling to save his mother," with communication volumes leading among provincial broadcasters for the same topics; it strengthened political news reporting, for instance, by launching "Xiang · Beijing" to promptly convey information from State Council department press conferences and provide exclusive interpretations; increased efforts in investigative reporting, with undercover reports on illegal surrogacy in Changsha garnering over 1 billion in communication volume, and exposés on loan scam industry chains and forex "pig-butchering" scams each garnering tens of millions of views; it strengthened news commentary, leading in interactions for commentary short videos. Additionally, its online livestreams accumulated over 1.25 billion views, with 267 sessions exceeding one million views, ranking leading among provincial broadcaster news accounts. CSM's 2025 annual netizen survey showed that user comprehensive evaluation ranked at the top, winning user recognition in aspects such as "reflecting public sentiment," "being down-to-earth and warm," and "reacting quickly, promptly following up on hot topics/emergencies."

@Henan Urban Channel and @Henan Urban Report both saw distribution volumes increase by approximately 30%. Content focusing on topics like the Ministry of Industry and Information Technology's plan to rectify hidden door handles, the court session for a home invasion and baby robbery case, Yang Niuhua returning to her hometown to console her parents, and the talent gap for drone pilots, all garnered high traffic. The Da Xiang News client focused on content expansion, social aggregation, and service connection, undergoing a comprehensive transformation into an integrated service platform. In terms of content, it balanced diversity and professionalism, adding a commentary channel that integrated brands like "Feng Ping," "Zhong Ting," and "Zhui Wen"; upgraded its micro-drama channel, providing one-stop services from participation in creation to following dramas; introduced seasoned vertical content creators in fields like military, history, and finance to co-build a professional content ecosystem. In user operations, it enhanced user participation and belonging, for example, by revamping the "Da Xiang Quan" (Elephant Circle), launching a "Nearby" feature to build localized communities based on location and interest; and launched activities like content tasting and experience "nitpicking," integrating user feedback into platform operation optimization. In services, it improved resource connection and response capabilities, such as continuously distributing cultural and tourism consumption vouchers, launching the "Application Expert" channel during the college entrance exam period, and opening the "Da Xiang Bang" (Elephant Help) flood prevention and disaster relief mutual aid channel. It launched three incentive plans targeting county-level media convergence centers to help build a province-wide all-media communication landscape. In technology, it integrated large AI models to empower news gathering and editing, launched the AI assistant "Xiang Xiao AI," and optimized the user experience.