NFL寻求大幅提价:CBS当前21亿美元转播费或面临50%涨幅

美股速递
Mar 14

美国职业橄榄球大联盟(NFL)正与转播商展开新一轮版权费谈判,据悉联盟希望将CBS电视台目前的转播协议金额提升约50%。CBS当前为转播NFL赛事每年支付约21亿美元,若按此涨幅计算,新合约价值可能突破30亿美元大关。

这一激进要价凸显了NFL作为全球最具商业价值体育联盟的议价能力。尽管传统电视媒体面临流媒体冲击,但职业橄榄球赛事仍是吸引大众观众的稀缺资源。联盟此次提价或将进一步重塑体育版权市场格局,并对转播商的财务策略产生深远影响。

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