据知情人士透露，美国职业橄榄球大联盟（NFL）与哥伦比亚广播公司（CBS）的高层管理人员正在就新一轮媒体版权费用进行紧张谈判。目前双方报价区间中点约为现有合同的50%至60%，反映出体育媒体版权市场的持续升温。
谈判焦点集中在周日午间比赛的独家转播权续约条款。有分析指出，若最终涨幅接近60%，CBS每年需支付金额或将突破25亿美元。此举被视为NFL应对流媒体冲击的关键布局——通过传统电视网络维持大众曝光度，同时通过数字平台开拓年轻受众。
值得注意的是，此次谈判恰逢派拉蒙Skydance Corp（Paramount Skydance Corp）完成重组。作为CBS母公司，其现金流状况可能成为影响最终成交价的重要因素。业内人士预测，最终协议有望在常规赛开始前达成，但买卖双方的心理价位差距仍需弥合。
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