异动解读 | 墨式烧烤盘前大跌17.25%,第三季度业绩不及预期并下调全年销售预期

异动解读
Oct 30, 2025

墨式烧烤(CMG)今日盘前大跌17.25%,引发市场广泛关注。这一大幅下跌主要源于公司发布的第三季度财报未达预期,以及再次下调全年销售预期。

根据公司公布的最新财报,墨式烧烤第三季度营收为30.03亿美元,低于分析师预期的30.25亿美元。同店销售增长仅为0.3%,虽与分析师预期持平,但增速明显放缓。公司表示,平均账单金额上涨1.1%,但客流量下降0.8%,抵消了部分增长。此外,由于牛肉和鸡肉成本上升,公司第三季度经营利润率从去年同期的16.9%下降至15.9%。

更令投资者担忧的是,墨式烧烤再次下调了2025财年的销售预期,这已是今年第三次调低预期。公司现在预计2025年可比餐厅销售额将出现低个位数的下降,而此前预测为基本持平。首席执行官斯科特·博特赖特表示,公司面临"持续的宏观经济压力",特别是25至35岁年龄段的客群正承受明显压力,包括失业率上升、贷款还款压力增加及实际工资增速放缓。此外,中低收入客群的消费频次降幅更大,这部分客户约贡献了公司40%的总销售额。

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