折扣零售商伯灵顿百货正着眼于通过商品本地化和推行新型营销策略来提振销售额。德银分析师指出，这两个领域已帮助其部分同行取得了成功。分析师表示，伯灵顿百货的本地化进程尚处早期阶段，而这一工具已被其竞争对手运用多年；公司计划根据天气、产品和品牌来分配商品种类。预计这些举措将有助于平滑季节性转换——例如从开学季购物过渡到假日季——并提升同店销售额。此外，伯灵顿百货正在测试一些对罗斯百货和五美元以下百货行之有效的新型营销策略，包括网红营销和社交媒体营销等。
折扣零售商伯灵顿百货正着眼于通过商品本地化和推行新型营销策略来提振销售额。德银分析师指出，这两个领域已帮助其部分同行取得了成功。分析师表示，伯灵顿百货的本地化进程尚处早期阶段，而这一工具已被其竞争对手运用多年；公司计划根据天气、产品和品牌来分配商品种类。预计这些举措将有助于平滑季节性转换——例如从开学季购物过渡到假日季——并提升同店销售额。此外，伯灵顿百货正在测试一些对罗斯百货和五美元以下百货行之有效的新型营销策略，包括网红营销和社交媒体营销等。
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