在3月24日的业绩会上， 小米集团-W 总裁卢伟冰表示，这一轮内存上涨的速度、力度比公司原来想象得要高，对小米经营是一个很大挑战。内存成本占产品整体比例越低，对产品影响越小。小米“人车家全生态”走向均衡，可以让公司以更好的姿态应对内存涨价。同时，手机越高端，影响也会越小。随着小米高端化战略推进，可以比友商应对得更好。因此，虽然压力很大，但是小米相对来说会好一些；如果未来挺不住了，不排除小米也会涨价的可能。
卢伟冰认为，应该更关注涨价周期之后会发生什么。他判断，会加剧产业格局的重塑，一方面，有些公司甚至会被淘汰；另一方面也会倒逼公司更多创新。
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