POU SHENG INT'L to Cease Online Nike Sales in Mainland China by 2027

Stock News

Jul 22

POU SHENG INT'L (ASX: 03813) has announced that it has received a notification from Nike. This notification states that the group's online platform sales of Nike products in mainland China will be completely terminated starting from January 1, 2027.

For the fiscal year ending December 31, 2025, revenue from these online Nike product sales accounted for approximately 15% of the group's total revenue. However, the contribution of these sales to the group's overall profitability was not significant.

The group has stated that it will continue to maintain a close collaborative relationship with Nike. They will work together to advance the ongoing optimization of market channel ecosystems, with the shared goal of creating a higher-quality experience for consumers.

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This notification states that the group's online platform sales of Nike products in mainland China will be completely terminated starting from January 1, 2027.<br><br>For the fiscal year ending December 31, 2025, revenue from these online Nike product sales accounted for approximately 15% of the group's total revenue. However, the contribution of these sales to the group's overall profitability was not significant.<br><br>The group has stated that it will continue to maintain a close collaborative relationship with Nike. 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