谷歌新型AI购物功能获大型零售商青睐——市场评论

投资观察
Mar 20

智能体商务虽仍处发展初期,但各企业正逐步构建关键基础模块,以助力零售商部署能协助消费者寻找商品、提供客户支持及实现餐厅点餐的AI智能体。分析师David Bellinger指出,谷歌周四展示了多项新型智能购物功能,包括多商品购物车能力及对零售商目录、库存与实时定价的深度访问权限。

"我们认为这无疑是积极进展,"他表示,"管理层似乎对此颇为认可。"Bellinger补充道,沃尔玛、塔吉特、Wayfair、Chewy、家得宝与劳氏等企业凭借与谷歌的紧密合作有望从中受益。

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