On June 30, Ferrari declined 3.2% overnight, trading at 356.57 USD/share, with turnover of 32,600 USD. The drop reflects persistent market skepticism over the commercial viability of Ferrari's first battery-electric vehicle, the Luce.
The negative sentiment stems from a series of setbacks since the Luce's debut. Ferrari's chief product development officer stated the Luce \"needs to be digested before it can be understood,\" with the cautious phrasing deepening concerns about customer acceptance. The $626,000 four-door, five-seat EV drew widespread design criticism upon its unveiling, triggered an approximately 8% single-day stock plunge at launch, became embroiled in allegations that the company pressured clients to place orders, and saw its chief marketing officer replaced just weeks after the reveal. Meanwhile, a Beijing-based Ferrari sales representative confirmed the Luce has not sold out in China and remains available for direct order.
Despite management assertions of strong customer interest and denial of coercion tactics, the market remains divided on whether this high-priced EV sedan can genuinely unlock incremental demand for the brand.
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