美国知名美妆零售商Ulta美容宣布与Alshaya集团达成战略合作，正式进军阿联酋市场。其首家中东门店将落户迪拜地标性商业综合体阿联酋购物中心，标志着该品牌全球化布局迈出关键一步。
此次合作延续了Ulta美容近年来加速海外扩张的战略方向。通过与深耕中东零售市场多年的Alshaya集团联手，品牌将借助其成熟的渠道资源与本地运营经验，快速打开海湾地区消费市场。阿联酋购物中心作为迪拜最受欢迎的购物目的地之一，日均客流量超10万人次，将为Ulta美容提供精准触达高端消费群体的绝佳平台。
业内分析指出，中东地区高端美妆市场年增长率稳定在8%以上，Ulta美容此时切入恰逢其时。其标志性的"一站式美妆体验"模式，结合本土化产品矩阵，有望与当地消费者产生深度共鸣。未来三年内，品牌计划在沙特阿拉伯、卡塔尔等国家继续开设超过20家门店，逐步构建覆盖中东主要城市的美妆零售网络。
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