布鲁可续涨逾7%!公司发布多款全新品类系列,花旗看好目标客群扩大

老虎资讯综合
Oct 15

10月15日,布鲁可续涨逾7%,近四个交易日累涨逾20%!公司发布多款全新品类系列,花旗看好目标客群扩大。

据布鲁可官微消息,10月2日-3日,公司在WF2025展会上发布了全新品类“积木车”,“积木人”品类的3个全新产品系列“自然集”、“奇迹Q版”和“绮遇版”,以及满足不同人群需求、涵盖多价位段的40多款积木人新品,进一步展现了布鲁可“产品生态”的蓬勃生命力,也标志着布鲁可正在稳步推进“全人群、全价位、全球化”战略,满足全球不同玩家的需求。

花旗发布研报称,布鲁可正加快推出新产品,对其启动30日正面催化观察,目标价128港元,评级“买入”。该行提到,在刚刚的Wonder Festival,布鲁可推出多个新产品类别和系列,相信其目标客群正日益扩大。该行预期,公司将于接下来的2025年中国玩具展中推出更多新产品。

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