周二夜盘交易时段，知乎（股票代码：ZH）股价大涨7.08%，引起市场广泛关注。这一显著涨幅主要源于该公司最新发布的财报显示其首次实现季度盈利。
根据财报，知乎在2024年第四季度首次实现盈利，全年亏损从7亿元降至9630万元。这一突破性进展标志着知乎在长期亏损后终于迎来了盈利曙光。作为中国领先的在线内容社区，知乎通过一系列降本增效措施，包括缩减内容成本、销售和营销费用等，成功改善了财务状况。
值得注意的是，知乎的盈利转折与其他内容平台如B站、爱奇艺等近期的财务表现形成鲜明对比。然而，知乎在用户活跃度方面面临挑战，2024年第四季度月活跃用户（MAU）从去年同期的9900万降至8140万。展望未来，知乎表示将继续优化现有业务，同时积极探索AI技术在社区应用中的潜力，以期在竞争激烈的内容行业中保持增长动力。
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