Zhihu has released its 2025 Anti-Noise Yearbook industry report, which systematically analyzes and demystifies typical marketing terms used throughout the year across five sectors: automotive, home furnishings, home appliances, fashion, and consumer electronics. The report's content is derived from an online roundtable discussion of the same name.

According to the findings, terms such as "automotive grade," "L3 autonomous driving," and "gigacasting" from the new energy vehicle industry, along with "air wash" and "spatial audio" from the home appliance and electronics sectors, were identified as prominent examples of marketing jargon.

Zhihu emphasized that the report's purpose extends beyond simply defining terminology. It is intended as a collective effort to foster rational consumption. In an era where marketing language often creates confusion, the report aims to serve as a "filter" that helps consumers discern the value of information and establish a framework for making informed purchasing decisions.