霸王茶姬（CHA）今日盘中大涨5.27%，引起了市场的广泛关注。
消息面上，霸王茶姬在2026年春节假期期间全国门店迎来客流量高峰，位于景区、高速服务区及交通枢纽的重点门店表现尤为突出，销量较假期前增长超200%。同时，经典产品如伯牙绝弦、白雾红尘、桂馥兰香稳居全国杯量排行榜前列，新推出的特调新品也广受消费者好评。
此外，消费场景方面，多人同行、家庭聚饮的社交需求显著攀升，带动多杯杯量环比节前明显增长。上海、北京、重庆、成都、广州、深圳等热门目的地门店销量持续稳居全国前列，三四线及以下城市及县城核心商圈也展现出强劲的消费潜力。这些积极的业绩数据增强了市场对公司增长前景的信心，从而推动了股价的上涨。
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