On September 4, LI AUTO-W rose 3.54% in regular trading, trading at HK$48.02 per share, with turnover of approximately HK$74.33 million. The rebound came after consecutive sessions of selling pressure driven by weak Q3 delivery guidance.

On the news front, Morgan Stanley issued a research note maintaining its Overweight rating on LI AUTO-W with a target price of HK$78.5. The bank highlighted that the newly launched MEGA is priced at RMB 509,800, representing a RMB 50,000 reduction from the previous generation. Morgan Stanley noted the single-configuration and fully standard-equipped strategy helps lower consumer decision costs while simplifying production and delivery processes, and projected that MEGA monthly sales would gradually recover, with overseas market expansion providing further upside.

The new-generation MEGA was officially launched on September 2 at a unified retail price of RMB 509,800, with deliveries commencing within the week. LI AUTO-W also announced plans to introduce a right-hand-drive MEGA version to Hong Kong, Macau, Singapore, and Thailand by year-end, alongside the upcoming i9 SUV launch in mid-September.

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