港股市场今日盘中，微博-SW（09898）股价大幅上涨5.21%，引发投资者关注。据悉，这一涨幅主要受到公司发布的2025年第一季度财报利好消息推动。
根据微博公布的财报显示，2025年第一季度，公司实现净收入3.969亿美元，与去年同期基本持平。然而，归属于微博股东的净利润达到1.07亿美元，同比大幅增长116.36%，超出市场预期。这一亮眼的利润增长成为推动股价上涨的主要因素。
此外，微博在用户增长方面也表现不俗。截至2025年3月底，微博月活跃用户数达到5.91亿，日活跃用户数为2.61亿，显示出公司用户基础的持续扩大。值得注意的是，微博在人工智能应用方面取得积极进展，其AI驱动的"微博智搜"功能已向全部用户开放，用户规模和日均检索量均实现可观增长。在商业化方面，公司在内容营销领域保持优势，并进一步提升了信息流竞价广告的投放效率，整体广告业务保持稳健发展。特别是来自阿里巴巴的广告及营销收入同比增长89%，显示出强劲的增长势头。
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