Recent reports indicate that numerous consumers have experienced being required to register for a membership and link their mobile phone numbers in order to complete purchases at MINISO stores. Even when buying everyday items, customers faced the same requirement, sparking widespread discussion online.

In response to inquiries, a MINISO customer service representative stated that, to protect consumers' fair purchasing rights and create a more equitable and transparent shopping environment, the company will implement a member-exclusive purchase limit policy for trendy toy products. This policy will apply to all MINISO physical stores and official online channels starting December 15, 2025.

The representative further clarified that trendy toy products include blind boxes, vinyl toys, MEGA collectibles, carded figures, and BJDs. Among these, MEGA and carded figure products are considered as one set per unit. Additionally, daily necessities co-branded with intellectual properties will also fall under this policy.

As of the time of reporting, MINISO has not issued an official response to the matter.