互联网电视广告平台MNTN, Inc.（股票代码：MNTN）今日在纽约证券交易所首次公开交易，股价出现强劲上涨。截至盘中，MNTN股价大涨46.19%，引起市场广泛关注。
MNTN此前以每股16美元的价格发行1170万股股票，筹资1.87亿美元。值得注意的是，其发行价位于14至16美元预期区间的高端，显示出投资者对该公司的热烈追捧。据悉，MNTN的开盘价预计在18-20美元之间，较发行价有明显溢价。
分析人士指出，MNTN股价的强劲表现主要得益于其独特的市场定位和良好的发展前景。该公司是一家专注于互联网电视广告的技术平台，其自助式Performance TV (PTV)软件平台允许营销人员将电视广告的格式与付费搜索和社交广告的功能结合起来。此外，好莱坞明星瑞安·雷诺兹（Ryan Reynolds）担任公司首席创意官，为MNTN带来了额外的关注度。投资巨头贝莱德（BlackRock）表示将在此次发行中购买价值最多3000万美元的MNTN股票，进一步提振了市场信心。
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