Recently, Hulunbuir Airport, in collaboration with Hulunbuir Xinhua Bookstore, hosted a "Literary Journey" cultural engagement activity for passengers within the airport terminal. Leveraging resources from the 2026 Northern Frontier Book Fair, the event featured a dedicated book recommendation zone in the terminal's public area, showcasing high-quality titles spanning Chinese history and culture, ethnic unity, travel encyclopedias, and social life. With over a hundred carefully selected books covering a wide array of categories, the initiative aimed to cater to diverse reading preferences, enriching passengers' waiting experience with the essence of literature.

All books on display were offered at a 50% discount, allowing travelers to conveniently purchase their preferred reads while on the move. During the event, staff provided detailed explanations of Hulunbuir's all-encompassing tourism map, introducing local prairie scenery, cultural attractions, signature travel routes, and trip-planning tips. This approach seamlessly integrated air travel with regional cultural promotion, deepening the fusion of aviation and tourism. Additionally, staff highlighted books on traditional Chinese culture, ethnic unity, and grassland heritage, helping passengers gain deeper insights into Hulunbuir's local culture and spreading positive cultural energy throughout their journeys.

Passengers passing by frequently paused to browse the books and select their choices, creating a lively and engaging atmosphere. "Right after landing, I could pick up books and local travel maps—it's such a warm experience to relax with a good read and learn about tour routes at the same time," remarked a tourist visiting Hulunbuir. Looking ahead, Hulunbuir Airport plans to continue strengthening its "Literary Journey" brand, integrating cultural services into every stage of the passenger travel process, enriching its service culture, and steadily advancing the development of a humanistic airport to deliver a warmer, more culturally vibrant travel experience for all.