On February 3rd, the 14th central policy document guiding "agriculture, rural areas, and farmers" work since the 18th National Congress of the Communist Party of China was released. This opinion, focused on anchoring agricultural and rural modernization and solidly advancing the comprehensive revitalization of the countryside, provides comprehensive and clear arrangements for the start of the "16th Five-Year Plan" period and for conducting "agriculture, rural areas, and farmers" work effectively. The document explicitly identifies key directions such as "employing multiple measures to expand rural consumption" and "promoting the two-way flow of urban and rural factors," injecting new momentum into the development of suburban markets. As an industrial internet platform deeply rooted in the suburban markets of counties, towns, and villages, HUITONGDA NET (9878.HK) sees its long-term corporate path highly aligned with this national strategy.
Founded 15 years ago, HUITONGDA NET has consistently adhered to the corporate mission of "enabling farmers to live better lives," which resonates precisely with this year's central document's explicit goal of "making farmers' lives more prosperous and better." Since its establishment in 2010, HUITONGDA NET began focusing in 2012 on empowering township mom-and-pop stores with digital technology and supply chain capabilities. By facilitating the smooth circulation of goods between urban and rural areas and building efficient industrial platforms, it helps member stores and rural households "buy well and spend less" and "sell well and earn more," thereby realizing its mission of improving farmers' livelihoods.
To date, HUITONGDA NET has served over 250,000 township member stores, thousands of upstream manufacturers, and supply chain partners, with its products and services benefiting more than 300 million rural consumers. In recent years, the company has continuously explored innovative applications of new technologies and scenarios in suburban markets, driving the transformation and upgrading of the commercial ecosystem there. Regarding the expansion of township consumption through multiple measures, HUITONGDA NET has built a multi-category, full-link, end-to-end urban-rural commodity circulation system, enabling rural consumers to enjoy the same goods and services as their urban counterparts simultaneously.
Furthermore, bolstered by its self-developed digital tools, HUITONGDA NET assists member stores in upgrading from traditional brick-and-mortar operations to a digital-intelligent model combining "physical store + online store + live-streaming community store." This dual approach enhances both merchandise management efficiency and the ability to reach and serve rural consumers. Additionally, in response to the trend of diversified consumer markets, HUITONGDA NET is actively deploying innovative models such as "private label brands" and "community hard-discount supermarkets." Through a richer product assortment, higher quality-to-price ratio goods, and more community-integrated scenarios, it creatively stimulates and meets the evolving demands of rural consumers.
In the aspect of promoting the two-way flow of urban and rural factors, HUITONGDA NET deeply integrates its corporate development with the social cause of cultivating "new agri-businesses and new farmers." While providing digital management tools to township member stores, it systematically conducts extensive training for store owners, their spouses, and the "next-generation" successors. So far, it has cultivated over 100,000 new agri-businesses proficient in using digital tools and managing线上线下 operations. These new agri-entrepreneurs have not only become the backbone of local employment and entrepreneurship but also play the role of "digital sparks" in rural revitalization.
By sharing skills like live-streaming sales, community management, and intelligent product selection within their localities, they transform traditional township stores into effective conduits and routers for the smooth flow of "urban goods to the countryside" and "rural resources to the cities." HUITONGDA NET also actively participates in projects such as the construction of county-level commercial systems and the "Internet +" initiative for agricultural products to move from villages to cities. Through innovative public-private partnerships, it contributes to the smooth operation of the large urban-rural circulation and the development of a unified national market.
Looking ahead to 2026, HUITONGDA NET will adhere to its dual-driver strategy of "AI + Smart Supply Chain" to advance the upgrade of urban-rural commodity circulation and factor mobility, thereby supporting comprehensive rural revitalization through consumption expansion and facilitated flow.