HAIDILAO Serves Over 7 Million Customers in First Five Days of Lunar New Year

Deep News
Feb 20

HAIDILAO disclosed operational data on the evening of February 20. During the Lunar New Year holiday, over 1,000 HAIDILAO outlets remained open on Lunar New Year's Eve, with more than 1,200 locations welcoming customers on the first day of the new year. From the second day of the Lunar New Year onwards, normal operations resumed at over 1,300 stores across the country. Data shows that in the first five days of the holiday period, HAIDILAO served a total of more than 7 million customers nationwide. Customer traffic on both Lunar New Year's Eve and the first day of the new year increased by over 10% compared to the same period last year. HAIDILAO indicated that as many young people opted against returning to their hometowns and instead invited their parents to reunite in the cities where they work, this "reverse migration" trend during the holiday travel season boosted customer traffic in major urban centers on Lunar New Year's Eve and the first day of the new year. Customer numbers at HAIDILAO outlets in Beijing and Shenzhen on these two days grew by more than 18% and 17% year-on-year, respectively.

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