The Sixth China International Consumer Products Expo (CICPE) commenced today in Hainan. This year's expo marks the first major exhibition in China during the initial year of the 15th Five-Year Plan period and represents the debut large-scale event following the full island customs closure operation of the Hainan Free Trade Port, drawing significant attention from various sectors.
The China International Consumer Products Expo is a national-level exhibition jointly organized by the Ministry of Commerce and the People's Government of Hainan Province. It stands as China's sole national-level exposition focused exclusively on premium consumer goods. Held annually in Haikou, Hainan since its inception in 2021, it is positioned as a "global platform for the display and trade of high-quality consumer products." Over 3,400 renowned brands from more than 60 countries and regions are participating. The eight main exhibition halls are showcasing a wide array of global consumer精品, with the total exhibition area increasing by 13,000 square meters compared to the previous session. The proportion of international exhibits has significantly risen to 65%, and more than 200 new products are set to be launched. These figures collectively highlight the vibrant energy of this year's expo.
As a partner of the CICPE, ABC has focused on the goals of "convenient payment, efficient service, and robust support." Centered around the theme "Gathering Strength for the Free Trade Port, Intelligently Enjoying the New Consumption Landscape," the bank has created a dedicated booth that integrates technology, interactivity, and professionalism. This initiative aims to deeply merge financial services with consumer scenarios, injecting strong financial momentum into the successful hosting of the expo.
**Highlights of the Booth: Creating an Immersive Financial Experience** The ABC booth incorporates Hainan's regional characteristics, such as coconut groves and ocean waves, complemented by intelligent equipment like naked-eye 3D curved screens and high-definition LED displays. With clear functional zones and a smooth visitor flow, it has become a prominent feature in the expo's financial section. The 3D curved screen and main display work in tandem to dynamically present ABC's brand image and its core businesses, including inclusive finance, cross-border finance, and technology finance. The booth uses fun and scenario-based designs to make financial services more accessible to the public. An online finance blind box machine combines mobile banking benefits with the excitement of blind box draws, allowing visitors to receive consumer discounts and financial perks through interactive experiences. A multimedia interactive zone offers immersive motion-sensing games, presenting digital financial services in a straightforward and engaging manner, thereby making professional services more approachable and user-friendly. The booth also showcases ABC's diverse product range and comprehensive service capabilities. Dedicated areas for precious metals, credit cards, and third-generation social security cards are featured. The core business zone comprehensively covers personal banking, corporate banking, and online finance, providing a one-stop consultation window for exhibitors and consumers.
**Seamless Services: Smoothing the Circulation of Consumer Finance** ABC has comprehensively upgraded the payment acceptance environment at key locations, including the expo venue itself and surrounding core commercial areas, hotels, and restaurants that are crucial for accepting foreign cards. The bank has optimized and upgraded POS terminals to achieve full coverage for foreign card acceptance and QR code payments, offering a convenient and smooth payment experience for domestic and international business attendees. The bank has established a tripartite service system encompassing "on-site, branch, and online" support. A professional service team is stationed on-site, having received specialized training in foreign languages and expo-specific procedures, to provide end-to-end business consultation and processing services. This ensures a seamless connection between the booth's services and the bank's broader financial offerings, delivering a professional and warm customer experience.
Leveraging its global service network and comprehensive financial strengths, ABC is precisely addressing the needs of exhibiting enterprises and purchasers. It offers a full suite of financial solutions, including cross-border settlement, trade financing, and consumer credit, while streamlining processes and enhancing efficiency. This supports businesses in capitalizing on development opportunities within the Free Trade Port and ensures the expo platform operates effectively with robust financial backing.
A relevant official from ABC's Hainan Branch stated that serving this CICPE provides an opportunity for the bank to continuously optimize its service systems for cross-border finance, consumer finance, and inclusive finance. With superior services, more innovative products, and stronger support guarantees, ABC is committed to fully supporting national major strategies and the construction of the Hainan Free Trade Port, contributing its strength to promoting high-level opening-up and fostering global consumption prosperity.