Pinterest, Inc.今日盘中股价大涨5.03%,引起了市场的广泛关注。
消息面上,该公司在完成对联网电视(CTV)广告平台tvScientific的收购后,上调了第一季度营收预期。修订后的营收预测范围其中间点高于分析师预期,这反映了新收购业务对财务的积极贡献,提振了投资者信心。
此次收购是Pinterest自2022年以来的首笔重大交易,它将tvScientific的基于结果的CTV购买平台整合到Pinterest更广泛的效果广告套件中,有望增强其自动化媒体购买和广告活动优化能力。
Pinterest, Inc.今日盘中股价大涨5.03%,引起了市场的广泛关注。
消息面上,该公司在完成对联网电视(CTV)广告平台tvScientific的收购后,上调了第一季度营收预期。修订后的营收预测范围其中间点高于分析师预期,这反映了新收购业务对财务的积极贡献,提振了投资者信心。
此次收购是Pinterest自2022年以来的首笔重大交易,它将tvScientific的基于结果的CTV购买平台整合到Pinterest更广泛的效果广告套件中,有望增强其自动化媒体购买和广告活动优化能力。
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