According to the latest statistics from CINNO Research, the global supply and demand for LCD TV panels in June 2026 maintained an overall fragile balance. While the general panel market price trend remained stable, the structural price divergence across different screen sizes intensified significantly.
Analyzing price performance by size, smaller-sized panels continue to face downward pricing pressure. Specifically, mainstream panel prices for 32-inch and 43-inch sizes fell by $0.5 and $1 respectively compared to May, with corresponding June quotes of $34 and $66. Prices for mainstream panels sized 50 inches to 100 inches remained relatively stable, quoted at $90, $116, $171, $224, $293, and $425 respectively.
Looking ahead, the broader panel market is expected to move sideways in the short term, with the potential for price gaps between sizes to widen further. The extent of future price divergence will continue to depend on the pace of brand inventory digestion and changes in overall industry supply and demand.
Chief Analyst Zhou Hua at CINNO Research commented, "Entering June, with the completion of pre-stocking for the 618 promotional event and terminal brands entering an inventory digestion phase, short-term demand in the LCD TV panel industry continues to contract. The current market supply and demand maintain a weak overall balance, and panel prices are generally stable. However, structural differentiation by size is intensifying. It is anticipated that smaller-sized panel prices will be the first to face downward pressure, while prices for medium and large-sized panels are expected to stabilize."
In June of this year, the global LCD TV panel market maintained this weak supply-demand balance. Brands initiated inventory reduction efforts, leading to a more pronounced structural price split. Smaller-sized panel prices came under pressure and declined, while medium and large-sized panel prices held steady.
Looking towards the second half of the year, although third-quarter shipments may see a modest increase driven by seasonal stocking for the peak season, overall weak demand, inventory digestion pressures, and expectations of prices stabilizing first before potentially declining are likely to result in a slight year-on-year contraction in shipments for the latter half of the year. Whether the structural price divergence will narrow later will depend on the pace of brand inventory reduction and marginal adjustments in the supply-demand landscape.
From the demand perspective, following the conclusion of the 618 promotional stocking period, TV brands have adopted a more conservative panel procurement strategy and gradually begun inventory reduction, leading to a continued cooling of short-term demand. Influenced by the long-term trend of consumers preferring larger screens, demand performance varies significantly by size. Smaller-sized panels face high inventory levels and weak demand, providing insufficient price support, while medium and large-sized panels exhibit stronger demand resilience, allowing prices to remain stable. Consequently, in June, 32-inch and 43-inch LCD TV panel quotes are expected to be the first to decline, while prices for panels sized 50 inches and above are likely to remain stable.
On the supply side, data from CINNO Research indicates that the average capacity utilization rate for global high-generation LCD TV panel production lines is projected to have remained at a high level of 85% in April and May. Entering June, with short-term demand receding, prices for some smaller sizes have already begun to soften first. The overall panel market faces structural downward price pressure. To balance future supply and demand and slow any decline, some leading panel manufacturers may consider phased production cuts to stabilize prices.
However, from a profitability standpoint, major panel manufacturers reported year-on-year revenue growth in the first quarter, and average panel prices saw a slight sequential increase in the second quarter. At the current price level, operational pressure is likely to remain manageable, reducing the urgency for significant production control. It is expected that the average capacity utilization rate for high-generation lines will stay above 80%, and panel prices may move sideways in the near term.
Looking ahead to the second half of the year, with brands strengthening inventory control and coupled with expectations of panel prices stabilizing first before potentially declining, stocking enthusiasm may be restrained. Against the backdrop of overall demand contraction, it is projected that shipments in the first half of the year will be roughly flat or show a slight increase year-on-year, while shipments in the second half may experience a slight year-on-year contraction.