6月1日，蜜雪集团盘中上涨5.38%，报278.0港元，成交额1.33亿港元。
消息面上，蜜雪冰城全球最大旗舰店于5月29日在南京秦淮区茂业天地正式试营业，总面积超2000平方米，为独栋裙楼，延续"饮品+文创+体验"业态模式，融合金陵文化与雪王IP，试营业期间人气火爆，成为南京新晋消费打卡地标。同日，云南首家旗舰店也在昆明开业。此外，公司旗下动画电影《许愿吧！雪王》完成立项备案，标志着品牌IP向影视领域延伸。目前蜜雪冰城已在全国开出30余家城市旗舰店，从高性价比茶饮向沉浸式消费地标持续升级，强化了市场对公司品牌力和增长前景的信心。
（以上内容均基于市场公开消息，由程序或算法智能生成，仅作为股价异动提醒，不作为投资建议或交易依据。）
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