On August 18, the Shanghai Baoshan Binjiang Night Life Festival themed "Passionate Summer Night, Enjoy Friendship" was grandly launched in Youyi Road Sub-district of Baoshan District. The event featured the release of the "Special Policy for Promoting High-Quality Development of Catering Industry in Youyi Road Sub-district" and guidance for outdoor operations of commercial complex merchants. Multiple parties also jointly launched billiards competitions, street open mic events, and other activities.
Eight Commercial Complexes Unite to Boost Night Consumption Brand
This event was guided by the Baoshan District Commerce Commission, Baoshan District Binjiang Committee, Baoshan District Culture and Tourism Bureau, and Baoshan District Sports Bureau, and hosted by the Youyi Road Sub-district Office.
Night economy represents an important manifestation of urban economic vitality and serves as a key driver for consumption upgrades. From central to local levels, multiple policy documents have been successively issued to encourage localities to combine their actual conditions, cultivate night consumption scenarios, enrich night consumption formats, release night consumption potential, and drive overall high-quality economic development through the prosperity of night economy.
Youyi Road Sub-district is located in the core area of Baoshan District, with commercial complexes scattered throughout, covering shopping, dining, entertainment, leisure and other formats, forming a comprehensive commercial system that provides convenient and rich consumption choices for residents and tourists. Based on solid commercial foundations, the sub-district carefully planned the night life festival, strengthening the integration of commerce, tourism, culture, sports and food, comprehensively building a night economy ecosystem, making night economy a new engine driving regional development.
From August to October this year, eight major commercial complexes including Baoyang Powerlong Plaza, Shanghai Seaworld, Xuhui Haijiang New World, Xiayuan Hengmao Metropolitan, Happiness Bay, Haowei Smart Innovation Park, Internet Treasure Land Binjiang Park, and Baole Hui Impression City will simultaneously launch distinctive night series activities, creating "one area, one theme, one characteristic" to provide citizens and tourists with diversified new "night" formats, models, and experiences that are "delightful for locals and attractive to visitors, shared by hosts and guests," deeply shaping Youyi Road Sub-district as a popular landmark for urban night economy.
Specifically, Shanghai Seaworld features "vibrant night venues with riverside cultural creativity and youth social interaction," launching outdoor basketball competitions, rooftop garden starry sky cinema, neighborhood landlord card competitions, lantern viewing and riddle guessing, magpie bridge lantern DIY, lantern parades, beer festivals and other activities; Xuhui Haijiang New World (Anxin Plaza) features "open and diverse trendy energy venues," hosting beer festivals, music festivals, K-POP dance-alongs, street dance battles and other themed activities; Baoyang Powerlong Plaza features "barbecue and trendy play night markets with local flavors," gathering national specialty snacks and popular street food, bringing a relaxed atmosphere of "barbecue + light drinking + casual chat"; Xiayuan Hengmao Plaza features "emerging and night gathering diverse consumption spaces," with shops along Mudanjiang Road already open for all-day outdoor operations, creating an integrated night life zone of "outdoor dining + drinks + accommodation"; Happiness Bay features "mature street district model with local flavors and night markets," representing a late-night dining type night life venue; Haowei Smart Innovation Park features "vibrant neighborhoods with food and sports," creating integrated night activity scenes of "food + sports"; Internet Treasure Land Binjiang Park features "micro-scenarios and interactive park night life," with outdoor movie screenings and live broadcasts of popular sports events taking turns; Baole Hui Impression City features "ice and national trend festival popularity venues," creating comprehensive night life scenarios combining culture + entertainment + shopping.
Innovation in "Indoor Store + Outdoor Operation" Model, Optimizing Night Economy Development Environment
For developing night economy, reasonably expanding consumption space and creating a strong commercial atmosphere is key. Youyi Road Sub-district implements precise policies by grid units, innovatively introducing the "indoor store + outdoor operation" model with significant pilot results.
According to reports, Youyi Road Sub-district's Fifth Comprehensive Grid took the lead in conducting commercial complex "outdoor operation" pilots, clarifying "four ones" management standards: unified format "one form" application, "one map" boundary setting, "one manual" clarification, and "one letter" commitment. During the pilot process, merchants in the commercial district signed "Merchant Outdoor Operation Agreements," actively maintaining outdoor operation area facilities, order and city appearance environment, while community residents also actively participated in outdoor operation plan discussions.
Based on successful pilots, Youyi Road Sub-district specially formulated "Commercial Complex Merchant Outdoor Operation Work Guidelines," standardizing various details, creating a new landscape of commercial-residential co-prosperity with quality, life flavor and vigorous vitality, achieving coexistence of night district vitality and order.
One merchant said: "Outdoor operations have significantly improved business. We definitely need to keep this place clean and not cause trouble for neighbors."
Release of Ten Catering Industry Support Measures, "Policy + Service" Combined Efforts
Healthy development of night economy requires strong policy support and quality service guarantees. On the same day, the "Special Policy for Promoting High-Quality Development of Catering Industry in Youyi Road Sub-district" (abbreviated as "Ten Support Measures for Youyi Catering Industry") was released, focusing on catering service brand building, introduction of catering service headquarters economy, improving catering industry development capacity, catering enterprise consumption promotion activities, catering store renovation and upgrading to support catering enterprise development.
Meanwhile, Youyi Road Sub-district opened a "One-Stop Shop Opening Service" window, integrating all procedures needed for merchant shop opening, implementing "one-window acceptance, integrated service" to achieve "one-stop acceptance, one-time completion," and through "one-time notification, full guidance," helping merchants quickly understand compliant operation requirements, achieving "standardized from opening."
Additionally, the sub-district fully utilizes the "Youyi Release" official WeChat public account to promote characteristic small shops in the jurisdiction, effectively attracting traffic to quality stores. Many citizens come specifically to consume after seeing public account posts.
Subsequently, the local area will launch a "Top Ten" popular restaurant list through comprehensive "online + offline" evaluation, providing precise guidance for consumers, forming good demonstration effects, and helping catering industry development.
Moving forward, Youyi Road Sub-district will continue to deeply explore night economy potential, promoting night economy upgrading toward branding and specialization, providing more comfortable, reassuring, and delightful night life experiences for community residents and tourists, creating a night economy development pattern with reasonable layout, diverse formats, distinctive characteristics, standardized management, coordinated development, and deep integration of commerce, tourism, culture and sports, transforming the city's "local atmosphere" into new momentum for high-quality development.