PRADA (01913) announced on November 18, 2025, that the company has entered into an agreement with Ludo Due S.r.l. to purchase a property for €66.588 million. The property, located at Via Orobia 3, Milan, Italy, spans approximately 14,800 square meters and consists of two connected sections. It is situated within an area impacted by the large-scale redevelopment and urban renewal project previously known as "Scalo di Porta Romana." This project includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Games, the construction of new residential and office buildings, and the creation of a major park expected to balance significant environmental impact with striking visual appeal.
Notably, the Prada Foundation project, completed in 2015, has already had a substantial positive influence on the surrounding area, contributing to its revitalization and Covivio's "Symbiosis" development. Other leading luxury companies have also invested in the area and established new headquarters there.
PRADA has been leasing Section One of the property since 2013 under a lease agreement dated May 29, 2019, which remains in effect. Section One serves as the company's operational headquarters in Milan, housing offices, laboratories, and service areas for retail, marketing, and other corporate functions. Section Two is currently undeveloped, presenting opportunities for future urban and real estate development.
Given these factors, PRADA has expressed its intention to acquire the property from Ludo Due S.r.l. and may develop it into a new corporate headquarters after further evaluation. The proposed project would allow the group to consolidate several existing Milan offices and showrooms into a single location, improving operational efficiency and strengthening its presence in this strategic area.
The acquisition represents a key opportunity for the group to secure a prime location in an area undergoing significant urban development and value appreciation, where suitable real estate assets are expected to become increasingly scarce in the long term.