On December 31, 2025, Keep was awarded the AAA Famous Trademark Brand Evaluation Certificate by the China Trademark Association, becoming the first trademark brand in the sports technology industry to receive this honor.
The AAA Famous Trademark Brand evaluation is an authoritative standard in the domestic trademark brand field, covering five major dimensions: legal, management, market, financial, and social responsibility. Through a rigorous assessment involving 5 primary indicators, 18 secondary indicators, and 42 tertiary indicators, it symbolizes a company's leading position within its industry, as well as the high brand recognition and reputation it commands. Keep earned this accolade based on its deep cultivation within the industry over the past decade.
The Keep App was launched in 2015 and has consistently adhered to the brand philosophy of "Discipline Gives Me Freedom," focusing on providing users with professional fitness guidance services. Through the App, users can access a wide variety of online courses including aerobics, yoga, and training sessions, alongside value-added services such as member-exclusive courses and customized training plans. Simultaneously, addressing user needs related to "eating, wearing, using, and training," Keep offers products like smart hardware, sports equipment, and health foods, creating a comprehensive one-stop sports solution.
In 2021, Keep introduced the new slogan "Discipline Gives Me Happy Freedom," encouraging users to find joy in exercise. In July 2023, Keep successfully listed on the Hong Kong Stock Exchange, becoming the "first sports technology stock." By March 2024, the company had refreshed its mission and vision, adopting "Inspire every movement, fill the world with vitality" as its new mission and aiming to "become the free playground for 1 billion sports enthusiasts" within ten years, continuously lowering the barrier to exercise by expanding sports categories and improving service quality. In March 2025, Keep launched Kinetic.ai, a specialized model for the sports health vertical, and introduced its first universal AI coach, Kaka, which can customize training plans based on user needs, thereby enhancing the intelligence level of fitness guidance.
Receiving the "AAA Famous Trademark Brand" rating this time is not only a recognition of Keep's deep cultivation in the fitness services sector but also a reflection of its ongoing commitment to promoting specialization and a quality-focused strategy.
Moving forward, Keep will continue to deepen its course research and development and intelligent service system construction. By leveraging technologies such as AI and big data, it aims to enhance the scientific rigor and personalization of fitness guidance, providing professional and convenient fitness services to more users, contributing to the development of national fitness initiatives, and propelling Chinese sports technology brands onto the global stage.