10月8日，波司登盘中上涨4.65%，报4.275港元，成交额1397.84万港元。公司近期连续实施股份回购，成为股价走强的重要催化因素。
10月7日，波司登回购200万股，耗资约811.19万港元，回购价格介乎每股4.035至4.065港元。此前10月6日回购150万股，10月5日回购150万股，10月2日更斥资1981.49万港元回购500万股。自9月下旬以来，公司回购动作密集且力度加大，累计回购规模持续攀升，回购价格亦呈现逐步抬升态势，从9月底的3.93至4.025港元区间上移至10月初的4.035至4.065港元，显示管理层认为当前股价仍具吸引力，对长期价值抱有信心。
多家券商近期亦给予正面评级。美银证券重申买入评级，目标价4.6港元；中金维持跑赢行业评级，目标价5.65港元；高盛将目标价上调至5.3港元。机构普遍看好公司羽绒服主品牌零售的稳健增长以及旺季产品与渠道的积极布局。
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