金佰利不随市场促销潮流,转向创新 -- 市场动态

投资观察
Dec 04, 2025

2025年12月3日15:26 ET - 金佰利在面临严峻的消费环境和过去几周全球类别表现疲软的情况下,选择不随市场加大促销,首席执行官迈克尔·许在摩根士丹利全球消费与零售大会上表示。相反,他指出公司将专注于创新,并在每个价格点上提供更好的价值主张。“我告诉你,促销对我们来说并不是增长驱动因素,”许说。“我们进行促销纯粹是为了推动我们希望消费者尝试的创新。”因此,首席财务官纳尔逊·乌尔达内塔表示,金佰利本季度的增长预计将更接近全球类别的平均增长,大约在2%。

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