"Following Little Bean Boss, hand in hand with Yiwu's 'living map' Xiao Yi, let's embark on a New Year's journey full of delicious food, fun, and great places to explore..." Recently, the series of AI videos titled "Little Bean Boss's Travelogue: Touring Yiwu with the Spring Festival Gala" has been continuously updated. With its rich atmosphere of daily life and animated texture, the exclusive IP "Little Bean Boss" of the Yiwu Market Group has attracted considerable attention. Behind this is a young team, bold in thinking and action, full of vitality. They have seized the opportunity of IP creation to run vigorously on tracks such as talent cultivation, brand communication, and market services, injecting robust youthful energy into the Group's development.

In recent years, the Market Group has been building a broad stage for the growth of its young employees, effectively implementing a combination of "upward, downward, nurturing, and caring" strategies. Using a talent selection standard of "Three Look, Three Breakthroughs, Three Arrivals," the Group has established and improved a series of work mechanisms for middle (basic) level adjustment and exit, cadre cultivation, and care. It has launched a cultivation model of "1 platform, 2 teams, 3 mechanisms," providing young employees with clear paths, support, and prospects for growth. Among these, the main platform, "Market Grand Lecture Hall," has shown significant results: 39 business training sessions at the headquarters covered 1,769 participants, while secondary enterprises conducted 984 independent training sessions benefiting over 42,000 participants. 130 young employees obtained professional certificates and became business backbones. In team building, 11 internal trainers shared their expertise, and 59 technical backbones were included in the key talent pool; 44 employees born after 1998 enjoyed an exclusive one-year cultivation plan, progressing from centralized training to mentorship, with full-process support enabling rapid growth for young people. The employee points card system was implemented, using quantitative incentives to ensure every effort is seen and recognized, fully stimulating the initiative of the youth.

Meanwhile, young employees have taken root in the frontline of market services, empowering development through practical action. The Group established the "Youth Bi-monthly Talk" as a regular platform for expression, unblocking channels for creative feedback and pooling the wisdom of the youth to assist the enterprise's high-quality development. The activity runs in two-month cycles throughout the year, covering post-85 generation employees on the job. Each bimonthly session sets a sub-theme based on the Group's key tasks, focusing precisely on core areas such as strategy implementation and market expansion. The platform yielded rich rewards immediately after its launch; the first session collected 429 "golden ideas" from 16 units, resulting in 9 internal reference journal articles from the symposium. Many practical suggestions have been incorporated into the Group's development plans. Additionally, the Youth Theory Propaganda Team delved into various major markets, using easy-to-understand language to interpret policies and convey service concepts, allowing the power of youth to permeate every corner of market service.

It is worth mentioning that the youth have introduced innovative approaches on the brand communication track. They revamped and upgraded the Group's new media platforms, including Douyin, Video Accounts, and Xiaohongshu. The original short video series "Market Group · Panoramic Camera" took netizens on an immersive tour of the Yiwu market, with viewership soaring past 2.23 million and likes exceeding 100,000. Throughout the year, the Group's various platforms gained nearly 70,000 new followers, with total viewership breaking 4 million.

The youth team of the Market Group is advancing with high spirits and solid skills on the path of serving people's livelihoods and empowering the market. In the future, they will continue to use the warm companionship of "Little Bean Boss" to create quality content beloved by the public, writing more brilliant answers from the new era's market youth on the development blueprint of the Yiwu Market Group.