汉堡王周三公布美国市场季度同店销售额跃升5.8%，创下约两年来最大涨幅。美国业务负责人汤姆·柯蒂斯将这一增长归功于升级版皇堡汉堡产品线，以及公司与顾客开展的数千次直接对话。
今年二月，柯蒂斯因在社交媒体视频中大口咬食皇堡的举动引发网络热议，该活动旨在鼓励顾客通过电话直接反馈意见。柯蒂斯透露，其管理团队已与约7000名消费者进行交流，收集到包括菜单优化建议及单店运营问题在内的多项宝贵信息。
"我会直接致电或致函特许经营商及直营店运营团队，例如提醒他们'皮奥里亚市的某家门店需要加强服务礼仪培训'"柯蒂斯在接受采访时表示。尽管消费者对价格投诉较少，但汉堡王仍持续优化超值套餐组合，以应对麦当劳等竞争对手的促销策略。
不过，汉堡王母公司餐饮品牌国际股价周三出现下跌，其旗下提姆霍顿和大力水手炸鸡两个品牌的销售表现未达投资者预期。
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