As the 2026 Winter Games torch passes through the Alps near Milan and Cortina d'Ampezzo, a celebration of strength and beauty on ice officially begins. Athletes from around the world have gathered here to compete for their dreams and embrace their moment in the global spotlight. This highly anticipated winter sports event has become a platform not only for celebrating perseverance and multicultural charm but also for exploring the boundless relationship between self-identity and beauty. Seizing this moment, MAO GEPING, as the official makeup service supplier for the Chinese national team, has once again partnered with TEAM CHINA. Leveraging its professional makeup expertise, the brand is helping Chinese athletes display their confidence and interpret Eastern beauty, showcasing the radiant concept of "The Nation's Light, Shining on Milan" on the world stage.
In recent years, more athletes have chosen to compete with makeup, presenting not just their competitive spirit but also their personal style as a new generation of sportspeople. This trend highlights a multifaceted beauty that combines power and elegance, allowing the world to see a more立体, confident, and fashionable side of Chinese sports. As preparations for the games intensified, MAO GEPING integrated its services deeply into TEAM CHINA's journey. During the event, the brand set up a dedicated makeup experience space at the "China House" located at the Clerici Manor in Milan. A professional team of experienced makeup artists provided on-site services, offering product trials and makeup styling for visiting guests and athletes, vividly demonstrating the contemporary appeal of Eastern aesthetics on the global stage.
To better meet the needs of Chinese athletes, MAO GEPING specially created personalized "National Team Image Kits" for the competitors. These kits allow athletes to focus on their performance while ensuring they look their best during every remarkable moment on the ice and snow. The initiative aims to interpret the moving narrative of beauty and strength intertwined in competition, making self-assurance a hallmark of their glorious journey.
In anticipation of this winter sports gathering, MAO GEPING, continuing its dedication to beauty, collaborated once more with TEAM CHINA to launch the "Nation's Light · Shine on Milan" makeup collection. The series includes six products: the Luminous Snow Mountain Highlighter Powder, the Icy Dance Gradient Blush, the Snow Hall Loose Powder, the Starry Sparkle Five-Color Eyeshadow Palette, the Hydrating Radiance Foundation, and the Lock-Makeup Cushion Foundation. These products encapsulate the brand's years of experience and technology in the "sports makeup" sector, offering a tribute to winter sports. They accompany athletes with a poised "light makeup, radiant appearance" attitude, helping them achieve excellence and express Eastern elegance on the field.
Drawing inspiration from Eastern traditional aesthetics and Western artistic spirit, the collection possesses a unique aesthetic soul. Well-versed in Eastern aesthetics, MAO GEPING used the traditional Chinese pattern "Auspicious Flower Motif" as its core symbol. Combined with the passionate melody of Italian composer Vivaldi's "Winter," the design reflects speed and beauty. It integrates iconic architecture from the host cities and the dynamic postures of winter sports, deconstructing classical patterns into modern geometric order. The minimalist style interprets the spiritual tension of "peak rhythm," showcasing the interplay of sports spirit and artistic artistry against a backdrop of East-West cultural fusion. This presents a contemporary beauty woven from strength, elegance, and belief, conveying best wishes for Chinese athletes to shine brightly and fearlessly in Milan.
Using beauty as a medium, MAO GEPING has adorned athletes'锋芒, conveying Eastern aesthetics on the international stage. From the "Asian Games Tribute" series for the Hangzhou Asian Games, to responding to Parisian romance with "Eastern Aesthetics" at the Paris event, and now to "Snow Reflects the East, Makeup Adorns the Edge" with the nation's light shining on Milan, the brand has consistently been present. At every brilliant moment of breakthrough for Chinese sports on the world stage, MAO GEPING has stood alongside, witnessing athletes repeatedly demonstrate their prowess and shine. It has also seen Eastern art and aesthetics gain prominence globally.
For MAO GEPING, each collaboration represents not only deep exploration in the sports makeup arena but also the brand's long-term commitment to "promoting Eastern aesthetics to the world." The brand firmly believes that beauty is a form of power, confidence, and a cultural resonance that transcends language. From Hangzhou to Paris, and now to the Milan winter stage, MAO GEPING continues to use Eastern aesthetics as its language, weaving the beauty of strength,运动, and profound Eastern意境 into the glorious moments of Chinese sports. Tempering Eastern charm in the wind and snow, and igniting荣耀 highlights under the spotlight, the brand will persist in using Eastern aesthetics as its brush, accompanying Chinese athletes as they confidently write new chapters of honor on the world stage.
May every athlete compete with light makeup, fully displaying their elegance, allowing the world to witness China's strength and风采. May Eastern beauty illuminate their journey and shine brightly into the future. Here, MAO GEPING also extends its best wishes to Chinese athletes for passionate competition, conquering the ice and snow, achieving new successes, and returning with honor from this winter sports extravaganza.