Recently, Chunxuanmao, the high-quality health and elderly care service brand under Yuanyang Group, has won the bid for the public construction, private operation project of the Shenzhen Longgang District Elderly Care Nursing Home. This marks another crucial strategic move for Chunxuanmao in the Guangdong-Hong Kong-Macao Greater Bay Area, following the Chunxuanmao (Guangzhou Xingye) Senior Apartment and the Chunxuanmao (Guangzhou Kelin Road) Senior Apartment.
The "public construction, private operation" elderly care model is a significant component of China's elderly service system. Its core principle lies in combining the government's leading advantages with the strengths of market-oriented professional operations. Compared to traditional senior apartments, this model imposes more comprehensive and stringent requirements on the operator's professional qualifications, service standards, and sustainable operational capabilities.
The Shenzhen Longgang District Elderly Care Nursing Home is located at No. 35 Xin Nan Road, Pinghu Street, Longgang District, with a total floor area of 26,000 square meters and plans for 350 beds. The project boasts not only exceptional accessibility advantages with its proximity to subway stations and railway hubs but also benefits from comprehensive medical facilities nearby, including Shenzhen University Affiliated South China Hospital, Longgang District Fifth People's Hospital, and Jinan University Affiliated Shenzhen Overseas Chinese Hospital, providing residents with a secure and convenient living environment.
This project aims to create a smart, green, and ecological comprehensive senior living community, catering to the diverse needs of its residents: It features well-equipped, multi-functional shared living spaces encompassing residential areas, life services, rehabilitation and medical care, as well as cultural and recreational zones. It is designed to be a comprehensive care facility for various types of seniors, including active and healthy individuals, those living independently, those requiring assistance, and residents with dementia. Embracing a "vertical forest" design concept, the architecture incorporates stepped terraces to integrate nature into the building, creating a three-dimensional living space that "grows with the light," breaking away from the confined feeling of traditional care facilities and allowing residents to enjoy tranquility alongside green, warm, and vibrant surroundings. It aspires to be a national benchmark for smart elderly care, actively undertaking tasks for Longgang District's smart elderly care system construction and building an integrated "perception-response-service" smart care system. Furthermore, leveraging Chunxuanmao's self-developed "WeCaring" health management platform, it will deliver personalized closed-loop services from health monitoring and assessment to intervention and dynamic tracking. Through a dual-layer medical and care network combining "basic in-house medical services + external green channels," it will provide seniors with continuous, convenient, and professional full-cycle health security.
The successful bid for this "public construction, private operation" project also reflects the accumulated comprehensive capabilities of Chunxuanmao, built on "over a decade of deep cultivation and an international perspective."
Since its establishment, Chunxuanmao has introduced internationally advanced elderly care concepts and service technologies. Through deep collaborations with leading global aged care service providers such as Emeritus Corp. (Emeritus), Meridian Senior Living (MSL), and the Validation Training Institute (VTI), and by adapting to the characteristics and health needs of Chinese seniors, it has developed a differentiated service portfolio comprising "Ten Major Professional Services," "220+ service items," and "500+ detailed service points." This has established a very high professional threshold in core areas like dementia care and health management.
Operating the Longgang District Elderly Care Nursing Home project signifies that Chunxuanmao has successfully extended its mature, replicable high-quality service system from purely market-driven projects into the public construction, private operation domain, achieving a breakthrough in expanding into more diverse operational scenarios.
Data released by the Hong Kong Special Administrative Region Legislative Council in 2025 shows that by 2024, nearly 100,000 Hong Kong residents aged 65 or above had chosen to settle in Guangdong Province, a sharp increase of 40.5% over the past decade. "Retiring northward" has become a new trend for Hong Kong seniors. The rise of this cross-border elderly care trend has injected new vitality into the "silver economy" of the Greater Bay Area. Chunxuanmao's strategic entry into Shenzhen demonstrates a profound understanding of these regional dynamics.
As the aging trend in the Greater Bay Area continues to develop, the demands of the elderly population are evolving from "basic care" to "high-quality health management." As an elderly care service provider designated by the Hong Kong government for the mainland, Chunxuanmao already has two projects selected for the "Guangdong Residential Care Services Scheme" and has developed a mature methodology and system tailored for seniors in the Greater Bay Area. Leveraging its professional expertise honed over more than a decade and high-standard services in the elderly care sector, Chunxuanmao possesses the comprehensive capability to smoothly meet the region's evolving elderly care needs.
To date, Chunxuanmao's national footprint covers 5 major core urban clusters and 12 key cities. It successfully operates over 30 chain facilities with more than 11,000 beds, employs over 2,200 professional elderly care service personnel, and has cumulatively served more than 16,000 seniors.
From institutional care to home-based smart wellness and travel-based wellness programs, Chunxuanmao is continuously expanding its service boundaries, relying on its robust professional operational capabilities to provide an increasing number of seniors with secure, warm, and high-quality living experiences in their later years.