Tapestry称Z世代成为增长引擎——市场快讯

投资观察
May 07

Tapestry首席执行官乔安妮·克雷沃伊塞拉特近日表示,Z世代消费者正在成为集团业绩增长的关键驱动力。在最新财报季度中,Z世代为集团带来了240万新增客户,且该群体展现出更高的品牌忠诚度。Tapestry认为这标志着与年轻消费者建立长期关系的战略机遇。

本季度新增客户主要流向集团旗下蔻驰品牌,该品牌销售额同比激增31%。克雷沃伊塞拉特在与分析师的电话会议中强调:"Z世代客群增速显著提升,其消费影响力更跨越代际,推动了更广泛的新客户增长。"

尽管业绩表现亮眼,Tapestry股价在盘前交易中仍下跌2%。市场正在消化这一兼具增长潜力与短期波动的复杂信号。

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