周三盘中，新秀丽（01910.HK）股价大跌9.10%，引发市场关注。这一显著下跌主要源于公司最新发布的2025年第一季度财务业绩不佳。
根据新秀丽集团公布的业绩报告，截至2025年3月31日的第一季度，公司实现销售净额7.97亿美元，同比下降7.3%（按不变汇率计算则下降4.5%）。更为关键的是，公司股东应占溢利仅为4820万美元，同比大幅下滑42.55%。每股盈利为0.035美元，较去年同期的业绩明显下滑。
新秀丽的业绩下滑主要受到多方面因素影响。公司表示，亚洲地区销售净额下降、北美洲消费者信心下降，以及北美洲批发渠道销售净额时间变动都对业绩造成了负面影响。此外，公司毛利也出现下滑，为4.73亿美元，同比下降8.9%；毛利率为59.4%，下降1个百分点。这些因素共同导致了投资者信心受挫，进而引发了股价的大幅下跌。市场分析人士认为，如果新秀丽无法在未来几个季度扭转业绩下滑趋势，可能会面临更大的压力。
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