周五盘中，高端功能性服饰品牌加拿大鹅（GOOS）股价大涨5.08%，投资者对公司最新发布的2025财年第四季度财报以及未来战略规划反应积极。
根据财报显示，加拿大鹅2025财年第四季度全球营收同比增长7.4%，其中亚太地区表现尤为亮眼，收入劲增15.2%。公司直营（DTC）渠道可比销售额增长6.8%，成为推动整体业绩的核心动力。值得注意的是，公司全年营收同比增长1.1%，达到13.484亿加元，展现出在复杂市场环境下的增长韧性。
除了稳健的财务表现外，加拿大鹅还公布了面向2026财年的四大战略核心：加大营销投入、拓展产品品类、优化零售业务以及提升运营效率。公司计划通过这一系统化布局来驱动品牌的长期增长，包括提高营销支出占比、增强产品的四季适应性、审慎扩张专卖店网络以及构建更灵活敏捷的运营体系。这种全方位的战略规划显示出加拿大鹅在高端市场的长期发展信心，赢得了投资者的认可。
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