纽威去年提价拖累销售,今年策略转向避免涨价

投资观察
Jul 31

0834 ET - 纽威品牌(Newell Brands)明确表示,今年不愿再度上调产品价格。原因在于,去年的一轮涨价已对销售动能造成抑制。这家拥有Sharpie和Rubbermaid两大品牌的公司,如今正通过成本管控与部分关税退税收益,来避免再次提高消费品价格。公司高管在电话会议上向分析师透露了这一策略。

回顾去年,纽威分别在4月、5月和7月三次提价。当时,新关税政策接连出台,迫使企业成本节节攀升。“提价确实让我们丢掉了一部分销售势头,”首席财务官Mark Erceg坦承。他还指出,管理层预期通胀终将趋于常态化。

受此消息提振,纽威股价在盘前交易中一度飙升20%。

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