据华尔街日报，消息人士透露，Meta Platforms的目标是在明年年底之前让品牌能够完全利用人工智能创建广告。Meta广告平台已经提供了一些AI工具，可以生成现有广告的变体并对其进行细微修改，然后将广告定向投放给Facebook和Instagram上的用户。现在公司目标是帮助品牌从头开始创建广告概念。
广告占Meta业务的大部分，2024年广告收入占总收入的97%以上。利用Meta正在开发的工具，品牌可以展示其想要推广的产品形象以及预算目标，然后AI将创建整个广告，包括图像、视频和文本。
熟悉内情的人士说，系统随后将决定针对哪些Instagram和Facebook用户，并就预算提出建议。
Meta还计划让广告商利用AI个性化广告，让用户根据地理位置等因素实时看到同一广告的不同版本。
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